MastersBuddy
To design a website that tells MastersBuddy’s success stories, builds trust through mentorship, makes it easy for students to book free counseling, explore programs, courses, universities, exams, and drives real leads with a design focused on results.
Year
2023
Category
Web Design
Tools
Figma, Jitter
Industry
Study Abroad
About
MastersBuddy is a leading study abroad consultancy founded by top B-School alumni. With over 5000+ students guided, millions in scholarship wins, and a strong record of admits to schools like LBS, Duke, Cornell, and ISB, they helps Indian students navigate the complex study abroad journey with personalized mentorship, step-by-step loan & visa guidance, and interview prep.
Project Scope
A student-first website to simplify the study abroad journey
Enable students to book a free counseling session seamlessly
Provide university information pages with credibility markers
Design a profile evaluator test (based on experience + academic curriculum)
Create lead-gen pages for ads and marketing for specific programs/universities
Design a student dashboard with login + IELTS video resources
Build a blog/articles section for organic SEO traffic
Deliver developer-ready Figma designs with a complete design system for smooth handoff
The Challenge
Compete in a crowded consulting market with high trust barriers
Translate a complex admissions journey into a simple step-by-step guide
Create lead funnels that convert browsing students into booked consultations
Ensure smooth handoff to developers with a scalable design system
The Solution
I approached the project as a complete end-to-end design process, ensuring the website not only looked premium but also drove conversions.
Discovery & Research: Started with a detailed call with the founders to understand their consultancy process—from student onboarding, university shortlisting, scholarships, loans, to visa support. Also studied competitors to identify gaps.
Collaboration: Worked closely with founders, content writers, developers, and the SEO team to align design with real business goals—driving qualified student leads.
Core Pages Designed:
Homepage, About, Services, Blogs, Founder’s Pack service
Universities search engine with QS & FT rankings
Student login dashboard for IELTS video resources, PDFs, and saved universities.
Profile Evaluator Tool: Designed an intelligent evaluator where students enter academic scores, work experience, and study abroad goals. The tool generates a detailed profile score with strengths, weaknesses, and tailored recommendations.
Handoff for Development: Delivered fully structured Figma designs with detailed developer handoff for smooth implementation.
The result was a conversion-ready digital ecosystem that guides students seamlessly through their study abroad journey while building trust and brand authority.
Final Results
2.3x increase in student counseling session bookings within the first month
40% higher engagement rate on blogs and resources through optimized UX
Profile Evaluator tool drove 65% more qualified leads, improving conversion quality
Site load time under 0.5s, boosting SEO performance and rankings
Improved ROI for ad campaigns with better traffic segmentation and landing pages
Built long-term brand credibility with premium design and student testimonials
To craft a premium, typography-led Framer portfolio website that showcases JMA’s world-class work in luxury villas, residences, and interiors, builds brand authority, and drives high-value client leads.
